Account verification, cross-border store (跨境店) opening, catalog and fulfilment wiring, operated by a bilingual team in China.
The trademark authorization chain has to be complete at every level, from the holder of the mark down to the entity operating the store. A broken chain is a top rejection reason for cross-border applications. The store accepts overseas trademark certificates (US, EU, JP and others) or an authorized Chinese trademark. What it does not accept is a gap between the company that owns the mark and the company running the store.
Since 2026, a cross-border store selling imported goods must name a domestic responsible person (境内责任人): a China-side company, filed with the platform, carrying joint liability for consumer protection and customs. The requirement sits in GACC policy from April 2026 and in Xiaohongshu's merchant onboarding rules, updated March 2026. Most English-language guides still miss it, so pure-overseas brands hit this wall late, after everything else is ready. Confirm the current terms at application.
In our experience, store applications don't fail on demand, they fail on documents: an expired certificate, a gap in the trademark chain, no responsible person named. We'd rather fix the chain before anything gets filed.
Assembling these chains is the service.
Professional account (专业号) verification through the agency authorization path: overseas company certificate, legal-representative ID, trademark certificate, and an authorization letter when the operator differs from the holder. The 600 RMB yearly fee is paid on domestic rails, which we handle.
Eligibility runs on documents: overseas entity papers plus an overseas trademark certificate (US, EU, JP and others accepted) or an authorized Chinese one. We assemble the authorization chain, file the domestic responsible person, place the deposit (保证金) and carry the application through review.
Listings written for in-app search, and logistics on either model the platform supports: bonded warehouse or overseas direct mail. Settlement flows through official cross-border processors of the PingPong and LianLian class, in RMB, withdrawable to your same-name overseas account.
Store notes and product listings kept compliant: notes cannot link external sites; product notes link the store. Livestream commerce set up, and sales, settlement and search visibility reported in plain English.
Positive list first: goods outside the cross-border retail import list cannot be sold at all, whatever anyone promises you. Then your deposit tier and any category whitelisting (报白) your products need.
The document chain assembled and filed for the professional account. With clean documents, review clears in 1 to 3 working days; standards shift, so treat the timing as of filing date.
Trademark chain, domestic responsible person and deposit, filed in the order the platform expects. You confirm the current terms at application; we run the paperwork.
Catalog live, logistics model chosen, settlement flowing. Store notes and livestream traffic take over from there, and budget follows what sells.
Two budgets to keep apart: what the platform charges and what we charge. The platform side is set by its rules; ours is scoped by workload.
Store deposits (保证金) run 5,000 to 50,000 RMB for most categories as of 2026. Beauty typically posts 20,000 RMB, or 50,000 for special-use cosmetics; apparel 5,000; supplements 10,000 as ordinary food and 50,000 as health-function food.
On top of the deposit, the platform takes a base technical service fee of about 5% of sales, up to roughly 10% in some categories; cross-border and livestream line items bill separately. Verification adds 600 RMB per year. Settlement runs T+14 or T+30 by account standing, through official processors of the PingPong and LianLian class. Confirm every figure against the current merchant onboarding handbook: tiers and rates move.
Our side is a setup project fee plus an operations retainer, scoped after the fit check. We quote itemized, with deposit, platform fees and payment costs visible. A quote that folds the deposit into one flat number is hiding something; ask for the split.
Prefer to understand the setup journey before hiring anyone? The guides walk through it in full.
Tell us your category, where your trademarks are registered and which markets you ship from.