Creator selection, Pugongying (蒲公英) contracting, baobei (报备) compliance and reporting, run from China.
Compliant brand deals order through Pugongying, the creator marketplace, and marketplace access requires a verified professional account. Then comes brand claiming (品牌认领): unclaimed, your brand name may not display properly, and creators cannot find or book you. Claiming fails on detail: a trademark class mismatch or a mismatched trademark graphic is enough. And since 2025, brand-side ordering requires the verified entity to match or be affiliated with the trademark holder.
Undeclared creator deals get flagged with or without a product link. Detection runs AI plus human review, typically within about 48 hours, and it reads obvious seeding with a brand interest as commercial content. Flagged notes get throttled toward followers-only reach; repeat cases bring commercial-rights suspension and account demotion under the 2025 community convention. 'Only links count as ads' is the classic foreign-brand mistake.
Our baobei stance is plain: every deal we run is declared. Declared costs more upfront, and the exact math sits in the pricing note below; undeclared gambles the whole fee against a detection system that works.
We work inside these walls every day. That is the service.
A mix built on the Chinese-market tier ladder: KOC and tail (尾部) creators for volume, waist (腰部) for reach, head (头部) accounts where the category needs an anchor. Our take: KOC volume usually beats one head name for low-consideration CPG, while high-ticket categories need the head anchor.
Follower counts lie, so we vet the real-comment share of the last 30 days of engagement: mutual-boost groups (互暖群) inflate MCN data. Contracts run bilingual, with usage scope and portrait rights explicit. The classic quoted-versus-take-home tax dispute is a contracting failure, not a fact of life.
Every cooperation orders through Pugongying as declared baobei work and carries the sponsored label. One consequence brands miss: baobei notes cannot ride the cheap Shutiao (薯条) boost, so winning notes amplify through heating on Juguang (聚光), the ads platform. We budget that lane from day one.
Pugongying campaign data, engagement quality and what the campaign did to your in-app search visibility, in plain English, with the next move named.
Category and objective first, then the tier mix and budget frame. You approve the creator strategy before anyone gets contacted.
Brand claiming and professional-account verification come before outreach. Getting this order wrong is why some brands cannot be found or booked on the marketplace.
Shortlist to live note runs 7 to 14 days on average, around 21 for complex projects. Head creators book 2 to 3 months out, and peak windows (618, Double 11, CNY) carry 20 to 40% premiums, so the calendar locks early.
Notes go live declared, winners get pushed through Juguang heating, and reporting follows each wave. Creators and ads run as one system here; splitting them is where budgets leak.
A campaign budget carries more lines than the creator quotes. As of 2026 H1, KOC and tail creators (1,000 to 50,000 followers) charge roughly 500 to 3,000 RMB per image-text note. Waist creators (50,000 to 500,000) run 3,000 to 30,000 RMB, head accounts start around 30,000 RMB, and video sits near 1.5x image-text (MCN rate cards and Chanmama/Qiangua observations, May 2026). Reference ranges: creator data, vertical and timing move prices a lot.
On top of the quotes sits the flat 10% Pugongying service fee (before tax, brand-paid, per the platform fee rules effective July 2025). Notes that amplify carry a separate 5% heating fee, and payment plus FX costs add about 3 to 5% on cross-border budgets.
Baobei pricing is honest about costing more: creators quote 10 to 20% higher on declared deals, and all-in totals land around 1.2 to 1.4x an undeclared equivalent. That premium is what keeping your reach costs.
Listed rates are not paid rates: third-party monitoring (Chanmama and Qiangua class, 2026) plus agency interviews put the negotiation spread around 15 to 18 points. That spread is where a buying team earns its fee. Management is quoted per campaign scope, itemized: creator fees, platform fee, heating and payment costs all visible. If a quote you are comparing folds these into one flat number, ask why.
Want the machinery explained before hiring anyone? The influencer guides cover it in full.
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